Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us. Tanja works artistically and with many different tools to create prints that develop the concept of a collection beautifully, underlining the ideas and sources of inspiration the designs are based on.
Masai stories
Tanja Marjatta Juhl
May 2021
Senior Print Designer at Masai
“Often, the print process begins with the design team shaping the general theme of an idea, and I start to draw out some elements from that. Are the design ideas based on inspiration from India, for example, or Japan? Or are we right here in Copenhagen, where Masai has its roots? I look at other factors and sources of inspiration available to us to influence the collection. I always see something I can use – a texture, for example. And now it’s so much a part of my consciousness that I just know what something can be used for, or how to translate inspiration into prints. It can be very abstract, or very specifically about which brush to use to create a special expression, so I actually have a complete toolbox with me every day as I go to work. It’s fun and delightful to be allowed to look at the world and peek into the different styles that exist, at home and abroad, as well as past and present.”
Tanja Marjatta Juhl
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Senior Print Designer
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Elisabeth Nielsen
Den dansk-ukrainska pianisten Elisabeth Nielsen började sin musikaliska resa och upptäckte sin fascination för pianot när hon var 5 år. För henne är musiken ett språk som får sin energi från mötet med publiken.
Carina Simons
Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you all Masai's customers receive a discount on their next purchase.